Our Exhibition Training Program
Our program includes the important things other exhibition training programs don't tell you.
Exhibition Training
Course Summary
- Exhibitions as part of your marketing strategy
- Why Go?
- Benefits of Exhibiting
- Costing & Budgets
- Time & Resource demand
- Justifying the Investment
- Pre-Planning
- The Stand
- Setting Objectives & Priorities
- Co-ordination of other media
- Business Development Plan
- Exhibition information
- Staff
- Choosing Staff
- Staff Training
- Stand Brief
- Knowledge is Key
- Before you go
- Finalise arrangements
- Checklist
- What to wear/take with you
- Refresher of training
- USP "2 seconds to impress"!
- Promotion - On Stand Activity
- Look after yourself
- Stand Rules
- Top 5 ways to put customers off
- Attracting Visitors and getting them onboard
- Dealing with Visitors and Enquiries (Selling Skills)
- Who is your visitor?
- Welcoming Visitors and intiating contact
- Taking Visitor details (record keeping)
- Taking Enquiries
- Off Stand Activity (Business Development)
- Networking
- Seminars & Conferences
- Competition
- Collaborators
- Market Analysis
- After the Exhibition
- Post Exhibition de-brief
- Summarise results
- Initiate plans for next exhibition
- Identify actions and timescales for customer follow-up
- Customer Follow Ups
- Qualify
- Prioritise
- Chase
- Manage
- Develop
85% of stand staff get it wrong and most companies either ignore, miss out on, or simply don't have the skills, knowledge and resources to maximise the benefits of an exhibition which is possibly the largest marketing investment any company will make.
